Research has been done in the computer games industry to identify which parts of the screen the game players are focusing on during the game play. The drivers, pardon the pun as research has been done on car-based games such as Grand Theft Auto, are to reduce expense on unnecessary development e.g. enhanced graphics for trees at roadside, sidewalks etc and increase revenue by targeted product placement within the game screen, including on a cost per confirmed glance basis. I would expect that this is also being reviewed by gender too - me: 'oh look, pretty tree, crashed damn' vs. 'tree blob, who cares'.
I am surprised that both genders viewed women as objects in the image research, having subscribed - no sorry occasionally been aware of but ignored - the urban myth that men automatically focus on certain areas of women's bodies and vice versa - I have witnessed it
.
However the research does suggest this may be the case, with men looking for a suitable mate and women sizing up the competition. So guys can't help it after all?
But, strangely enough, it does not apply with images of men. Perhaps men send out more of a sense of strength, being the hunter, the provider so are seen as a whole?