Ethical values have no purpose other than in respect of the society created.
Freedom is one of the populist values of today.
But for the past geneation the very opposite of freedom for Society or the Individual or both has been evolving.
With modern technology and the computer it was envisaged that localisation would be enablesd.
Mini-factories and other forms of commerce with particular and local outlets, would encourage the local community to survive,with the High Street.
Instead of that we have allowed industry and commerce to globalise,and create large corporations, resposnible only to the few owners.
Very similar that is Chinese form of industrial saociety, centred on the state.
The product masy well be chepness and quantity,in response tio insatiable demand, but at the cost to democratic or 'free' society.
Globalisation fordemocracy is from the grass roots of society,and that is not the individual in mass.