Mad Men
Posted: Fri Jan 14, 2011 10:06 pm
I have been reading "Mad Men and Philosophy: Nothing Is as It Seems", which captures and explains the advertising industry of the early 1960s. It gave me further insight into existentialism, explaining in one chapter that its primary values are authenticity and intensity. Existentialism is also about giving meaning to self and about having and making choices. Advertising certainly speaks to those endeavors.