Without genes we'd not be around but without 'memes' we'd still have an idea.
I thought a meme was an idea. But a meme is more than an idea. The meme makes an idea a shared value, a common attribution.
An idea on its own doesn't have the transmission capability. It needs to be 'packaged' as a unit for imitation, like a meme. It works similar to a gene in that it goes around like a unit with codes. As a meme makes it rounds it mutates and distributes it codes like a gene does.
Perhaps for want of a better name that cultural unit of imitation is called a meme.
I suggest that what the meme represents eventually gets embedded in our genes, meaning that these cultural units become part of our DNA.
You really haven't got a bloody clue about the meaning of either gene or meme if you think you can make this statement.
If you think this has any meaning, then describe HOW this process takes place!
State where is the meme 'code' stored, how is it transmitted, and how does it mutate!
Then try to tell us what is the point calling ideas, memes in the first place!
When you fail in this task you will then realise what crap the whole idea is.
What is important about ideas, is the intellectual process involved in their evolution which Memetics never properly addresses.
Humans are reduced to social dupes; reduced to selective agents whose choices are of no importance.
Whilst I admire Dawkins and Dennett for their role in promoting atheism, their attempt to replace it with this pseudoscience is ridiculous.